Former BCG colleagues Anugrah Jain, Ankur Jhavery, and Mayank Agarwal founded Bachatt in November 2024. As Indias first AI-led daily savings platform for 300 million self-employed individuals, it launched in May 2025, scaled to three million users, secured sixteen million dollars, and processed two million key transactions by February 2026.
The Origin: A Deepening Market Disconnect
Great enterprises are built when elite foundational expertise aligns with a massive unaddressed structural problem. Bachatt was founded in November 2024 by Anugrah Jain, Ankur Jhavery, and Mayank Agarwal. This exceptional founding team combined elite academic backgrounds from IIT and IIM with extensive corporate strategies. Their cumulative backgrounds brought institutional finance expertise from BCG alongside deep operational scaling mastery from top-tier brands like OYO and Urban Company. Together, they possessed the perfect interdisciplinary depth required to untangle one of the most structurally complex and deeply rooted challenges in the Indian fintech landscape.
The strategic clarity behind Bachatt was forged through a decade of ground-level observation. CEO Anugrah Jain spent ten years as a partner at BCG from 2014 to 2024. During this time, he worked closely with two leading non-banking financial companies, scaling their combined books to a massive fourteen thousand crore rupees. This intensive experience gave him an unprecedented, granular understanding of how Indias non-salaried, self-employed working population interacted with formal financial instruments. More importantly, it highlighted how standard financial infrastructure consistently failed to address their unique requirements.
The core issue was a fundamental mismatch in product design. Traditional financial products like fixed Systematic Investment Plans, recurring deposits, and structured credit products were engineered explicitly for salaried professionals who enjoyed highly predictable monthly paychecks. However, Indias three hundred million merchants and self-employed individuals operated on highly variable daily incomes. This massive demographic included everyone from small kirana store owners and gig workers to massive regional automobile dealers. Because their earnings fluctuated constantly, conventional retail financial products demanded exactly the kind of fixed monthly commitment that their irregular cash flows made impossible to maintain.
Engineering a Frictionless Daily Habit
Overcoming this systemic inertia required an absolute reinvention of user onboarding and micro-investing mechanics. The boldest product design decision Bachatt implemented was pricing its primary entry point at just fifty-one rupees per day. This highly accessible entry benchmark transformed systematic saving into a genuine reality for individuals earning between thirty thousand and seventy thousand rupees per month. These hard-working micro-entrepreneurs had historically been completely overlooked as unviable acquisition targets by mainstream digital wealth platforms.
The underlying platform is fully automated and powered by modern UPI networks, enabling effortless daily or periodic investing through UPI-linked automation and goal-based tracking. This seamless process effectively transforms saving into an automated habit rather than a conscious, stressful decision. Users can seamlessly allocate as little as one hundred rupees into secure debt mutual funds, fixed deposits, and digital gold. This single application allows them to build a highly diversified, resilient savings portfolio from scratch. Furthermore, Bachatt designed an industry-first, streamlined KYC onboarding framework engineered alongside asset management companies and registrar and transfer agents. This eliminated standard friction points for first-time investors entering the formal financial ecosystem.
The architecture provides ultimate flexibility by offering clear options to pause, top-up, or customize savings plans. It also introduces specialized weekend savings strategies and instant withdrawal facilities, addressing the exact liquidity fears that historically alienated self-employed individuals from fixed financial products. To ensure rock-solid institutional credibility, Bachatt operates in direct partnership with SBI, ICICI, and Axis AMC, three of the most trusted asset management names in India. The company operates as a fully certified mutual fund distributor registered with AMFI. This provides first-time users with the high-level security they need to trust a new app with their hard-earned capital.
The entire ecosystem is deeply driven by advanced artificial intelligence. This proprietary engine delivers premium wealth advisory insights wrapped in a simple, non-complex visual interface. By doing so, Bachatts AI-led wealth model makes institutional-grade investment intelligence broadly accessible to mainstream Indian merchants for the first time. This exact combination of structural credibility and clear market validation attracted four million dollars in seed funding on March twenty-one, 2025. The round was co-led by Lightspeed at two point eight million dollars and Info Edge Ventures at one million dollars. It also featured notable strategic participation from Urban Company co-founder Abhiraj Bhal, L&T Finances Sunil Prabhune, and senior OYO executives Abhinav Sinha and Maninder Gulati. This powerful mix of operator validation and institutional capital confirmed the market belief in the founding thesis before the platform officially opened to the public in May 2025.
Scale, Growth Metrics, and Market Footprint
Headquartered in Gurugram under the corporate entity TRUSAVE FINTECH PRIVATE LIMITED, the growth trajectory of the platform immediately validated its core thesis. Within just ten months of its initial commercial rollout, Bachatt scaled rapidly to acquire over three million active users. The sheer volume of transactions handled by its micro-savings engine demonstrates the platform's incredible high-velocity capacity.
1.Corporate Incorporation:Founded in November 2024 by ex-BCG partners and IIT/IIM graduates under Trusave Fintech Private Limited to address the self-employed segment.
2.Seed Capital Infusion:Secured a $4 million seed investment round co-led by Lightspeed and Info Edge Ventures to build out the core daily UPI architecture.
3.Public App Rollout:Officially launched the mobile application in May 2025, initiating aggressive acquisition across the national merchant ecosystem.
4.Series A Acceleration:Closed a massive $12 million Series A funding round led by Accel to aggressively scale user acquisition and expand AI-led credit products.
During the single month of February 2026, the application successfully processed over two million mutual fund transactions. This massive operational scale is backed by a total capitalization of sixteen million dollars raised across two highly competitive institutional funding rounds. Following the initial seed phase, Bachatt closed a major twelve million dollar Series A funding round led by Accel on March thirty-one, 2026, with continued pro-rata participation from existing backers Lightspeed and Info Edge Ventures. Partner Pratik Agarwal of Accel highly validated Bachatts daily SIP framework, highlighting how it perfectly aligns recurring micro-investments with the actual, real-time daily income flows of the modern self-employed user base.
With this capital, the company is execution-ready to scale its user base toward a target of thirty million users within the next twelve to twenty-four months. It plans to build out a suite of five to six deeply curated financial solutions explicitly optimized for the nuances of the self-employed segment. While competing alongside wealthtech players like Scripbox, FundsIndia, and Kuvera, Bachatts unique daily liquidity positioning gives it a distinct operational edge. This rapid growth reflects a booming macroeconomic landscape, as Indias broader wealthtech sector raised over six hundred and thirty-four million dollars across fifty-one institutional deals spanning 2024 and 2025.
The Fundamental Business Lesson
The deepest takeaway from Bachatts disruptive market trajectory is clear. The most resilient and highly defensible financial platforms are built by industry operators who spent years working directly within the traditional systems they are modifying. They understand exactly why legacy products fail the core demographics they now champion.
Anugrah Jain did not merely evaluate a generic macroeconomic gap from a distance. He lived directly inside the numbers for ten years at BCG, analyzing consumer behavior across fourteen thousand crore rupees of active non-banking financial portfolios. When the market opportunity aligned, he engineered a precise product explicitly optimized for this audience alongside two trusted co-founders who shared the exact same operational conviction and institutional pedigree. By focusing completely on an underserved, hard-working customer segment that the rest of the institutional finance industry chose to ignore, Bachatt has established a powerful blueprint for building sustainable, generation-scale fintech utilities.
Sources: Business Standard, Inc42, Elets BFSI, Startup Researcher, Crunchbase, Tracxn
