Air Affair: McCain & Philips Whip Up Fryer-Exclusive Frozen Treats

Collaborated to launch India's first range of frozen snacks designed exclusively for air fryers. The one-of-a-kind partnership unites McCain's expertise in frozen foods and Philips' leadership in air fryer technology to enable customers to make crispy restaurant-like fries at home with no additional oil. Air Fryer French Fries use McCain's specially designed Sure Crisp™️ technology for a guaranteed golden, crispy bite with ease. A digital video campaign highlights bonding over cooking together as a family, emphasizing the convenience and joy of smart snacking. The series is now on shelves in general trade stores, modern supermarkets, and online retailers in India.

Source: Afaqs, Advertising Reporter