Akshay Kumar Dominates TV Ads in 2024: Most Visible Celebrity with 22 Hours Visibility Daily

In a remarkable surge for celebrity endorsements, Akshay Kumar has been crowned the most visible celebrity in television advertisements for 2024, averaging an impressive 22 hours of visibility per day. The TAM AdEx report reveals a 10% growth in celebrity-endorsed ads compared to the previous year, with film stars dominating the landscape, accounting for 75% of all endorsements. Notably, MS Dhoni emerged as the highest brand endorser among athletes. This trend showcases the enduring power of celebrity influence in advertising. 

 

Source: AdGully, Storyboard 18, Media Brief