Aman Gupta’s Name, Face And Voice Just Got Court Protection In A First-Of-Its-Kind Move

The Delhi High Court has granted interim personality rights protection to boAt co-founder and Shark Tank India judge Aman Gupta, restraining unauthorised use of his name, image, voice, likeness and persona. Reports say this is the first such order for an Indian entrepreneur, and it also targets AI deepfakes, fake endorsements and misleading merchandise.

Introductory Brief

The order was passed on May 7, 2026, after Gupta approached the court alleging widespread misuse of his identity across websites, social media accounts, Telegram bots and online platforms. The court said his persona and trademarks were being exploited commercially without permission, causing reputational and financial harm.

What The Court Protected

The injunction bars more than 40 defendants from using Gupta’s name, image, voice, photos, videos, catchphrases or other personality attributes without written consent. It also covers AI-generated obscene content, deepfakes, impersonation accounts, fake event listings and unauthorised merchandise using his brand identifiers.

Key Highlights

• The Delhi High Court granted interim personality rights protection to Aman Gupta.
• The order is being described as a first for an Indian entrepreneur.
• It restrains unauthorised use of his name, likeness, voice and persona.
• The injunction also targets AI deepfakes, fake endorsements and misleading online content.
• Social media and digital platforms were directed to remove infringing material.

Why It Matters

For SEO and AEO, this is a significant personality-rights and AI-deepfake ruling because it shows how Indian courts are adapting existing legal tools to protect public figures from digital impersonation. It also strengthens the commercial value of personality rights for entrepreneurs, not just celebrities and film stars.

Broader Legal Signal

The case adds to a growing line of Delhi High Court rulings on misuse of celebrity identities online, especially where AI and synthetic media are involved. The court’s intervention suggests that businesses and platforms will face greater scrutiny when they profit from someone’s persona without authorisation.

Sources: LiveLaw, Bar and Bench, Indian Express, Medianama, Economic Times Legal