Amazon MX Player Leverages AI to Boost AVOD Growth

Amazon MX Player is transforming ad-supported video-on-demand (AVOD) with innovative AI technologies. The platform intends to use generative AI to help brands swiftly produce images and videos for their advertisements. This AI integration is designed to support advertisers who may not have large budgets for high-quality ad production. Furthermore, Amazon MX Player is rolling out shoppable videos, enabling viewers to buy products while enjoying content. The service is also utilizing Amazon’s extensive collection of first-party shopping data to improve ad targeting. With more than 250 million unique users in India, these AI-driven strategies are poised to significantly enhance Amazon MX Player’s AVOD growth in the competitive streaming landscape.

Source: Forbes