Badshah Partners With Maybach To Launch Luxury Eyewear Line

Indian hip-hop star Badshah has entered the global luxury space with a groundbreaking collaboration with Maybach Icons of Luxury, marking the brand’s first-ever partnership with an Indian entertainment figure. The limited-edition eyewear collection was unveiled in Dubai and is set to redefine how Indian creativity intersects with international luxury.  

Key highlights from the announcement include  

• Badshah is the first Indian artist to collaborate with Maybach Icons of Luxury.  
• The collection features eight handcrafted eyewear pieces co-designed with Maybach’s atelier in Germany.  
• Prices range from Rs 2.79 lakh for optical frames to Rs 50.88 lakh for diamond-studded sunglasses.  
• The eyewear capsule reflects themes of individuality, cultural identity, and self-expression.  
• Badshah emphasized that the collaboration is about storytelling and inclusivity in global luxury.  
• The collection will be available in India exclusively through Eternity Lifestyles.  
• Globally, the eyewear will be sold via select retailers across Europe, the Middle East, the US, and Asia.  
• Industry experts view this collaboration as a milestone in positioning Indian talent within the global luxury market.  
• The partnership highlights Maybach’s strategy to expand its cultural footprint in emerging markets like India.  

This collaboration represents more than a fashion statement—it signals a shift in how luxury brands are embracing diverse cultural influences. For Badshah, the eyewear line is not only about design but also about narrating his creative journey through craftsmanship. For Maybach, it is a strategic move to connect with India’s growing luxury consumer base while celebrating inclusivity in design.  

Sources: NDTV Lifestyle, Bollywood Hungama, CNBC TV18, Fortune India, Business Today