Baskin-Robbins Enhances Summer Menu with Artisanal Gelato Varieties

Baskin-Robbins is launching a new line of Italian Gelatos for summer, a significant move beyond traditional ice cream offerings. The line includes rich, creamy gelato-style ice cream flavors like Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake, crafted with premium ingredients to deliver an authentic Italian flavor experience. These are complemented by decadent Italian Gelato Sundaes such as Berry Me in Cheesecake and Salted Caramel & Brownie, designed to elevate the dessert experience to new heights.

Mohit Khattar, Graviss Group (Baskin-Robbins) CEO, explained that this rollout reflects the company's commitment to innovation and trends in consumer tastes. The gelato products range from ₹115 and are available in all India Baskin-Robbins parlors. The initiative aims to strengthen Baskin-Robbins' leadership in the premium dessert market while driving double-digit growth.

Source: Adgully, MediaBrief, Indian Retailer