Celeb Collectors Showcase boAt's Game-Changing Smart Tag Technology

boAt, being India's fastest growing wearables and audio brand, has released a new campaign to promote its tracking tag featuring celeb collectors Shalini Passi and Vijay Varma. The playful video features Passi's designer bags and Varma's obsession with sneakers-the annoying fact of misplacing treasured items. boAt's tracking tag provides a simple remedy for identifying one's items. With the line "Tag it, Secure it," the campaign highlights the simple and convenient use of the tag. According to a boAt spokesperson, the product is developed to secure precious valuables and assist wearers in keeping their valuables intact-an echo of the collectors' and general consumers' dilemma. 

 

Source: India Retailing