"Cheeni Kum".. "Action Zyada".. : Say's Rajini

Superstar Rajinikanth, in an open interview with his guru K Balachander, told us why he would not remake Amitabh Bachchan's 'Cheeni Kum'. Though he confessed to lusting after a National Award, Rajinikanth said his priority now is big commercial films and not artistic ones. He had termed 'Cheeni Kum' a "small commercial film," underlining his intention to produce "big-ticket commercial ventures." The actor, who has remade many Bachchan blockbusters, revealed that his happiness now comes from providing big-budget commercial films. This disclosure reflects Rajinikanth's clear realization of his brand and the expectations of his audience, underlining the strategy of his long-standing superstar status.
Source: The Indian Express