Coca-Cola’s Festival Formula: Empowering Puri, One Vendor at a Time

Unknown Apr 02, 2026 1,050 Views

As millions thronged Puri for Ratha Yatra 2025, CocaCola India turned the city into a model of grassroots engagement and refreshment access. Through a blend of retail muscle and local empowerment, the beverage giant made hydration purposeful and inclusive. OnGround Execution...