Cola Clash: Coke & Pepsi Slim Down to Take On Campa’s ₹10 Challenge

Coca-Cola and PepsiCo launched no-sugar and light options at ₹10 to challenge Reliance Consumer's Campa Cola. The strategic move has hot sellers like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar, meeting the rising trend for healthier beverages. The ₹10 price, the initial one for di...

Coca-Cola and PepsiCo launched no-sugar and light options at ₹10 to challenge Reliance Consumer's Campa Cola. The strategic move has hot sellers like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar, meeting the rising trend for healthier beverages. The ₹10 price, the initial one for diet soft drinks in India, is being targeted at fast market expansion in key markets like Andhra Pradesh, where Campa Cola was introduced for the first time in 2023. Although this pricing is not highly profitable, it assists the companies to stay in the market without reducing their core brands' prices. The no-sugar segment is expanding exponentially, doubling last year's sales to ₹750 crore. As urban consumers move towards low-calorie beverages, the cola war is an indication of a trend towards health-focused products. Source: Economic Times