Cooling Giants Turn Up the Heat: Ad Budgets Soar 15-20% as Summer Sizzles

Unknown Apr 02, 2026 700 Views

While India prepares for sweltering heat, cooling appliance companies are stepping up marketing with a 15-20% rise in ad expenditures. Market majors Godrej, Voltas, and Bluestar are using high-impact mediums like IPL and digital media to reach out to consumers. The spending upsurge coincides with...

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