Dew It Like Roshan & Khan—Hrithik and Salman Team Up to Shake Things Up

In an exciting collaboration, Bollywood superstars Hrithik Roshan and Salman Khan have come together for Mountain Dew’s latest advertisement, titled “Darr Ke Aage Jeet Hai.” Launched on February 23, 2025, the high-energy campaign emphasizes themes of courage and overcoming challenges. Directed by Ali Abbas Zafar, the ad showcases the duo tackling fears and embracing adventure, resonating with Mountain Dew’s brand ethos.
The campaign is strategically timed ahead of the ICC Champions Trophy, aiming to capture the attention of sports enthusiasts and young audiences. This marks the first time the two iconic actors have shared screen space, generating significant buzz among fans and media alike.
With its action-packed visuals and motivational message, the ad is set to make a strong impact in the competitive beverage market.
Source: BestMediaInfo, Adgully