Digital Loyalty Takes Flight: Thai Airways Partners with IBS Software to Elevate Customer Engagement

Thai Airways International Public Company Limited announced its investment in IBS Software’s iLoyal platform on October 28, 2025, marking a strategic step in modernizing its loyalty ecosystem. The transformation will enhance the Royal Orchid Plus program by integrating advanced AI and data-driven capabilities to improve member engagement across all travel touchpoints.

The iLoyal platform is designed to deliver a future-ready foundation for loyalty management, enabling Thai Airways to offer tailored experiences, real-time rewards, and omnichannel connectivity. This initiative aligns with the airline’s broader digital strategy to elevate customer satisfaction and operational efficiency.

Major takeaways:

• Thai Airways selects IBS Software’s iLoyal platform for loyalty transformation  
• Focus on modernizing the Royal Orchid Plus program  
• Platform enables personalized, connected, and rewarding member experiences  
• AI and data-driven tools to boost engagement across travel journey  
• Supports Thai Airways’ long-term digital innovation strategy  

Sources: IBS Software, PR Newswire, Airliner World