Radico Khaitan has appointed MarTech leader AdGlobal360 as its integrated digital media partner. Under this extensive mandate, the Hakuhodo International member agency will direct digital media strategy, social media execution, influencer ecosystems, and data-driven media buying to elevate online brand visibility across the distillery giant’s premium and flagship alcoholic beverage portfolio.
NEW DELHI, India — In a major development for the Indian advertising and beverage sectors, premier Indian Made Foreign Liquor (IMFL) giant Radico Khaitan has appointed AdGlobal360 (AGL) as its integrated digital media partner.
The extensive digital media mandate, finalized on Tuesday, June 9, 2026, hands over full data-driven marketing and digital transformation responsibilities across Radico Khaitan's diverse luxury and flagship alcoholic beverage labels. Operating as a principal member of the global Hakuhodo International network, AdGlobal360 will lead the brand's pivot toward cutting-edge online visibility, managing consumer discoverability trends across search engines, algorithmic social feeds, and AI-driven interactive platforms.
A Data-Driven Playbook for Premium Brands
According to formal corporate declarations released by both companies, the digital media mandate covers an all-encompassing suite of specialized digital services. AdGlobal360's operational remit will span end-to-end digital media strategy, highly optimized media planning and buying, data-backed social media management, localized influencer engagement, and insight-led digital transformations.
The agency's creative and tech solutions will be deployed across Radico Khaitan's comprehensive brand portfolio. This includes highly recognized, top-tier domestic products such as:
Rampur Indian Single Malt Whisky
Jaisalmer Indian Craft Gin
Royal Ranthambore Heritage Collection Whisky
Magic Moments Vodka (India's leading vodka label)
8PM Whisky (The company's foundational branded launch)
Bridging Legacy Manufacturing with Modern Commerce
Originally established in 1943 as the Rampur Distillery Company, Radico Khaitan transitioned from a bulk spirit supplier into a branded consumer heavyweight in 1998. The company now runs massive distillation plants across Rampur, Sitapur, and Aurangabad, supplying branded spirits to over 100 countries globally alongside a dominant supply footprint within India’s defense sector Canteen Stores Department (CSD).
This fresh digital partnership is a direct response to a massive behavioral shift among premium South Asian spirits consumers. Modern alcohol-beverage marketing relies less on standard physical advertisements and heavily on digital touchpoints where consumers interact with lifestyle brands online before making purchasing decisions.
Official Sources Section
The client wins, brand assignments, executive appointments, and strategic growth details mapped within this media sector report are compiled straight from joint corporate announcements released via the Radico Khaitan Limited Investor Relations Centre and the verified media desk of AdGlobal360 India.
Quote Section
The structural collaboration combines Radico Khaitan’s decades of consumer market footprint with AdGlobal360's technical expertise in machine learning and consumer analytics.
Commenting on the deployment of the new digital media partner, Kunal Madan, Chief Marketing Officer at Radico Khaitan, stated:
"At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale."
Rakesh Yadav, Chief Executive Officer of AdGlobal360, expressed similar enthusiasm regarding the creative integration:
"Radico Khaitan has built some of India's most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence... This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture."
Why It Matters
For retail investors, market analysts, and alco-bev competitors, this mandate signals a major structural update to Radico Khaitan's marketing expenditures. By channeling corporate funding into a unified MarTech agency backed by Hakuhodo's regional "Sei-Katsu-Sha" consumer insights philosophy, the manufacturer is setting up an agile digital architecture. This allows them to launch real-time influencer campaigns, track consumer spending patterns, and optimize digital ad spend fluidly to capture India's rapidly growing demographic of premium, tech-savvy millennial and Gen Z consumers.
Key Facts at a Glance
The Selection: Radico Khaitan has officially appointed AdGlobal360 (AGL) as its integrated digital media partner.
Scope of Mandate: Covers end-to-end digital media strategy, social media operations, influencer ecosystems, and media planning and buying.
Core Brand Targets: Focuses on accelerating growth for premium brands like Rampur Single Malt, Jaisalmer Gin, and Magic Moments Vodka.
Global Agency Backing: AdGlobal360 leverages international expertise as an incorporated unit of Hakuhodo International.
Frequently Asked Questions (FAQ)
Which specific liquor brands are included under this new digital media mandate?
The mandate applies comprehensively to Radico Khaitan’s entire premium and flagship portfolio, specifically highlighting Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka, and 8PM Whisky.
What is AdGlobal360's background in handling large corporate accounts?
Founded in 2009 and integrated into Hakuhodo International in 2020, Gurugram-headquartered AdGlobal360 is one of India's top MarTech agencies, boasting over 1,100 professionals globally and providing tech-enabled marketing transformations for global auto, FMCG, and financial giants.
Will this partnership alter the production or physical distribution of Radico Khaitan products?
No. This is purely a digital marketing, media placement, and brand engagement mandate. The physical distillation, blending capacity, and international export pipelines remain under Radico Khaitan's internal manufacturing facilities.
Source: Radico Khaitan Limited Corporate Governance Disclosures, AdGlobal360 Press and Media Archive, and network tracking sheets by Hakuhodo International.
