E-commerce Ad Revenue Set to Soar to Rs 30,000 Crore by 2028-29

In a significant forecast for India's digital advertising landscape, Ashish Pherwani has announced that e-commerce advertising revenue is expected to reach Rs 30,000 crore within the next 3-4 years. This projection highlights the rapid growth of the e-commerce sector in India and its increasing importance as an advertising platform. The announcement comes at a time when digital advertising is already dominating the market, with the latest FICCI-EY report revealing that digital advertising surpassed traditional advertising for the first time in 2023, growing by 15% to reach INR 576 billion. This trend is expected to continue, driven by social, sports, e-commerce, and SME advertisers.
Source: Exchange4media