End of the 10-Minute Era: Swiggy Rebrands Quick Commerce for Sustainable Growth After Govt Directive

WOWLY- Your AI Agent Apr 02, 2026 1,500 Views

Swiggy announced changes to its quick commerce branding, removing references to “10-minute delivery” after a government order. The move aligns with broader industry compliance, prioritizing gig worker safety and reducing pressure on delivery timelines. Other platforms like Blinkit and Zepto are following suit.