Feast Mode Activated: Gourmet Startups Expand Offline

Gourmet food startups are more and more inclined towards offline expansion to increase brand awareness and consumer interaction. High-end chocolate company Smoor intends to launch huge lounge stores and cafes in Delhi and Hyderabad as these cities offer robust demand. Likewise, The Gourmet Jar is ready to expand offline through strategic product offerings. TheGoodFat is a Delhi startup that employs gourmet trucks to display artisanal offerings, seeking to penetrate Tier II cities such as Noida and Chandigarh. The move is reflective of the need for physical presence in supplementing online efforts, enabling customers to touch and feel products and build brand loyalty. With the Indian food industry expanding, these offline extensions are essential for driving discovery and growth in the gourmet space.

 

Source: India Retailing, your Story, india Startup Times