Federal Bank's Big Bet: Vidya Balan as Its First Brand Ambassador

Federal Bank has signed on Vidya Balan as its very first brand ambassador, a first in its history of brand evolution. The multi-year partnership will help to garner attention geographically, gender-wise, and across generations. The versatility and pan-India acceptability of Balan make her a strategic selection. The partnership will be included in a number of marketing programs, including TV commercials and online campaigns. The step is consistent with Federal Bank's aim to strengthen its national positioning and toast a human-first approach to banking.

 

Source: exchange4media, PR Newswire