From Brick-Bottom to Blockbuster: How LEGO Snapped Back into the Game

Unknown Apr 02, 2026 900 Views

In 2004, LEGO was gasping for air—$300 million in the red, massive job cuts in Europe, and drowning in nearly £620 million (approximately $800 million) of debt. The toy giant was on the verge of collapse, having lost 40% of its sales over two years and struggling with an over-saturati...