From Myntra to Swiggy: Atul Handa Gears Up to Supercharge Instamart

Swiggy has hired Atul Handa as Vice President for its instant commerce platform Instamart, marking a strategic drive to build its grocery delivery pillar. Handa, who was earlier Senior Director at Myntra Fashion, comes with more than 16 years of cross-vertical experience across FMCG, pharmaceuticals, fashion, and digital marketing. His professional background comprises leadership stints at PepsiCo, Flipkart, and Zydus Wellness, where he was engaged in scaling businesses, innovation, and profitability optimization.

Key Highlights:

Experience: Handa has a multi-faceted experience comprising entrepreneurship in digital marketing and growth in retail and consumer goods businesses.

Role Focus: He will spearhead Instamart's growth agenda based on his experience in business planning, market analysis, and brand management.

Leadership Expansion: This comes after Swiggy's recent spate of hiring experienced hands such as former Flipkart managers to strengthen Instamart's business ahead of its IPO plans.

Sources: Adgully, afaqs!, Inshorts, Exchange4media, MarcaMoney