Full Throttle to 100K: Triumph Motorcycles Breaks Century-Old Sales Barrier

Triumph Motorcycles has set a gorgeous record, selling more than 100,000 motorcycles in 2024 for the first time in 122 years. The company reported a total sales of 134,635 units-an increase of 64% over the previous year. This marks Triumph's fifth consecutive year of record sales growth with expansion in all regions. The Americas saw a 44% increase, while India was a key market, having sold 29,736 units. Reasons for Triumph's success include the entry into new sectors of the 400cc category and motocross as well as a better spread of 950 dealers worldwide.

 

Source: Triumph Motorcycles