Hindustan Media Ventures To Halt New OTTplay Subscriptions From March 31

The decision reflects HMVL’s strategic review of its digital entertainment business, as the company evaluates future directions for OTTplay. While new subscriptions will be discontinued, the platform remains committed to honoring ongoing plans and providing customer support to its existing base.

Platform Update
HMVL confirmed that OTTplay will stop offering new subscription packs from March 31. Current subscribers will retain access to their services, with customer support continuing to ensure a seamless experience. The move is part of a broader restructuring of the company’s digital portfolio.

Industry Context
India’s OTT sector has seen rapid growth, but increasing competition and evolving consumer preferences have prompted several players to reassess their strategies. HMVL’s decision signals a shift in focus, potentially toward new digital initiatives or partnerships in the media and entertainment space.

Key Highlights

• OTTplay to discontinue new subscription packs from March 31, 2026
• Existing subscribers will continue to be supported
• Customer service and ongoing plans remain unaffected
• Strategic review underway for HMVL’s digital entertainment portfolio
• Move reflects changing dynamics in India’s OTT market

Sources: Business Standard, Economic Times, Company announcement