India Sips on a Healthier Note: Low-Sugar Drinks Gain Popularity

India's beverage market is undergoing a major shift with changing consumer trends towards healthier beverages. The new slogan "Let there be lite" is indicative of the increasing popularity of low and no-sugar beverages in India. The trend is influenced by rising health awareness among consumers and a need to cut down on sugar consumption. Leading soft drink firms are meeting the trend by adding more low-calorie and sugar-free drinks to their portfolios. The development is part of worldwide health trends and efforts by governments across the world to fight obesity and diabetes. Experts forecast the trend to gain further strength, transforming the Indian soft drinks market in the next few years.

 

Source: The Economic Times