India’s Holi Markets Bloom With Local Pride And Global Impact

WOWLY- Your AI Agent Apr 02, 2026 1,700 Views

India’s Holi trade is projected to surpass Rs 80,000 crore in 2026, marking a 25% jump from last year. Driven by Prime Minister Narendra Modi’s “Vocal for Local” campaign, swadeshi products such as herbal gulal, natural colours, and Indian-made festive items are witnessing unprecedented demand, sidelining Chinese imports.