India's Innovation Powerhouse: Why Nielsen is All In

Nielsen CEO Karthik Rao is betting big on India, attributing its high-quality human capital and intricate media landscape as the main drivers for innovation. Nielsen has opened new offices in Mumbai and Bengaluru with a focus on tech innovation and AI. This growth comes in line with Nielsen's global expansion strategy, deploying India's diverse market to create strong solutions for global application. The investment has a ₹450 crore MoU with Maharashtra, generating more than 1,000 jobs in technology positions. Nielsen intends to develop an ecosystem of vibrancy where talent meets technology.

 

Source: Moneycontrol, YesPunjab, PassionateInMarketing