JioStar Hits a Six: Bundling Subscriptions for IPL 2025

JioStar is in talks with large telecom companies such as Jio, Airtel, and Vodafone Idea to package its streaming service's subscriptions with their data packs prior to IPL 2025. The effort is to target more than 1 billion viewers through live sports behind a paywall. The alliances will push data consumption and enable users to view premium content without individual subscriptions. JioStar aims to maintain pace after its content pact with Airtel ended, particularly after the ICC Champions Trophy 2025.

 

Source: The Economic Times