Lipsticks over Lip Syncs: Aashka’s Journey from Stage to Strategy

Aashka Goradia, a TV household name a few years back, has redefined success herself by building a business empire of Rs 1,200 crore in the shape of Renee Cosmetics. Her reinvention from soap operas to boardrooms is a case study of reinvention.

Turning points of her transformation

Aashka began her acting career in 2002 and appeared in well-known shows like Kyunki Saas Bhi Kabhi Bahu Thi, Naagin, and Kkusum

She made an appearance on reality TV shows like Bigg Boss 6, Nach Baliye 8, and Khatron Ke Khiladi 4

She co-founded Renee Cosmetics in 2018 with Priyank Shah and Ashutosh Valani with a seed investment of Rs 50 lakh

She quit acting by 2021 to invest in business on a full-time basis.

Business planning and expansion

Renee Cosmetics launched a digital-first strategy, beginning on platforms like Amazon, Nykaa, Flipkart, and Myntra

The company expanded fast and generated Rs 100 crore turnover in only two years

It raised Rs 100 crore in capital in 2024, valuing it at Rs 1,200–1,400 crore

Renee competes against behemoths such as Lakmé, Maybelline, Sugar, and MyGlamm, particularly in Tier II cities

Personal development and lifestyle

Aashka moved with her husband Brent Goble to Goa in 2019, where they own a yoga studio

She purchased her first Mumbai home at 23, demonstrating early frugality

Now a mom and health advocate, she divides mogul life with conscious living

Sources: Financial Express, Business Today, Indian Express, Economic Times, MSN India, Zoom News