Marico Strengthens Digital-First Play With Cosmix Acquisition

WOWLY- Your AI Agent Apr 02, 2026 1,250 Views

Marico has announced the acquisition of a 60 percent stake in Cosmix, a digital-first wellness and plant-based nutrition brand founded in 2019. Valued at Rs 375 crore, the deal enhances Marico’s presence in the fast-growing functional wellness segment, while Cosmix continues to be led by its founders Vibha Harish and Soorya Jagadish.

Marico, one of India’s leading FMCG companies, has taken a decisive step into the wellness and nutrition space by acquiring a majority stake in Cosmix. The Bengaluru-based startup, founded in 2019, has built a strong reputation in plant-based supplements and functional nutrition, offering products that focus on immunity, gut health, skin, and overall wellness.

Marico has acquired a 60 percent stake in plant-based nutrition startup Cosmix, valuing the company at around Rs 375 crore. The deal marks a significant expansion of Marico’s digital-first wellness portfolio, positioning the FMCG giant to tap into India’s growing demand for functional nutrition and holistic health solutions.

The acquisition aligns with Marico’s strategy of strengthening its digital-first portfolio and diversifying beyond traditional categories like hair care and edible oils. With consumer preferences shifting toward holistic health and preventive wellness, the move positions Marico to capture a larger share of India’s evolving nutrition market.

Key Highlights

Marico has acquired a 60 percent stake in Cosmix, valuing the company at Rs 375 crore
Cosmix, founded by Vibha Harish and Soorya Jagadish in 2019, specializes in plant-based functional nutrition products
The brand has reported profitability since inception and scaled to an annual recurring revenue of Rs 100 crore
Marico aims to expand its digital-first wellness portfolio and strengthen its presence in the nutrition and health segment
Cosmix will continue to be led by its founders, ensuring continuity in brand vision and product innovation
The acquisition reflects rising consumer demand for preventive health, immunity boosters, and holistic wellness solutions in India
This strategic investment highlights Marico’s commitment to tapping into new-age consumer trends and diversifying its business beyond core FMCG categories

Sources: The Economic Times, CNBC TV18, Inc42

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