Museums Reimagined: How Sanjeev Pasricha Is Turning History Into an Experience

Sanjeev Pasricha, hailed as a Creative Disruptor of Museum Curation, is leading a cultural renaissance, transforming the way India engages with its history. Founder of CS Direkt, Pasricha has taken museums out of the realm of static exhibitions, merging high-tech innovation with engaging narrative to develop vibrant, interactive environments. His works, ranging from the Mahabharat Anubhav Kendra in Haryana to the pioneering sound and light programs at the Pradhanmantri Sanghralaya and Rann Bhoomi in Kutch, have raised the standards for reaching out to audiences of all ages.

Pasricha's strategy incorporates augmented reality, AI, and phygital experiences to bring history within reach and engaging to digitally aware tourists. His mission focuses on personalization, sustainability, and utilizing data analytics to customize exhibits to make each visitor's experience individualized. Awardee of the Crafting Bharat Awards 2025 for his innovative achievements, Pasricha continues to motivate the new generation of curators and designers to adopt innovation, collaboration, and visitor-driven thinking.

With his uncompromising quest for excellence, Sanjeev Pasricha is not only holding on to India's cultural heritage—he's bringing it to life for the global community, making museums cool and relevant in today's digital times.

Source: Business World