Myntra's MynShakti: The Power Play for Women in E-commerce

Myntra, India's number one fashion e-commerce destination, has introduced MynShakti, a first-of-its-kind initiative to boost women entrepreneurs in e-commerce. Launched prior to International Women's Day, MynShakti will offer tools, resources, and mentorship to enable women to grow their businesses. In its first edition, Myntra aims to onboard around 100 women sellers, providing customized support for easy onboarding onto their platform. This effort is in line with Myntra's focus on diversity and inclusion, going out of its way to gender-balance the workforce and redefine the future of e-commerce. MynShakti is a big leap towards empowering women in the booming e-commerce sector.

 

Source: Myntra February 25, 2025