Aamir Khan Salutes WAVES Bazaar: India's Innovation Marketplace Ignites a New Era of Entertainment

Bollywood star Aamir Khan has written an insightful piece highlighting WAVES Bazaar, India's newest online creative market place, referring to it as a "game-changer" for the booming media and entertainment industry in India. Khan wrote in his piece that WAVES Bazaar is a groundbreaking market place aimed at bringing together professionals, companies, and creators across the international entertainment space and helping them work harmoniously together to form high-value partnerships.

Highlights:

WAVES Bazaar was launched on January 27, 2025, by Union Minister Ashwini Vaishnaw, as a flagship event of the World Audio Visual & Entertainment Summit (WAVES), to be organized in Mumbai from May 1-4, 2025.

The platform connects film, TV, animation, gaming, ad, XR, music, and sound design stakeholders with buyers, serving as an intermediary between purchasers and vendors and allowing industry practitioners to present qualifications, engage clients, and attract collaborations.

With more than 5,500 buyers, 2,000+ vendors, and almost 1,000 projects signed up since launch, rapid takeup across the media and entertainment ecosystem has been registered.

WAVES Bazaar encompasses AI-driven profiling, matchmaking functions, online pitch sessions, virtual B2B meetings, and priority access to industry events, making it an all-encompassing content market and networking site.

Khan compares this instant to India's "Lagaan moment" for the creative sector—a decisive step towards coming together, creativity, and becoming a global leader, where any voice can be heard and every creator can realize opportunity.

Physical presence of the platform at the WAVES Summit would enable chosen virtual participants to make pitches, exchange business cards and seal deals offline, combining virtual innovation with face-to-face reach.

Sources: Hindustan Times, NewsOnAir, India TV