Accenture has rebranded its 800,000 global employees as “reinventors” as part of a sweeping transformation to embed artificial intelligence across all services. The company announced a new AI-powered unit, Reinvention Services, consolidating strategy, consulting, technology, and operations to accelerate growth and client value in the age of generative AI.
Inside the announcement
According to Accenture Newsroom, The Finance Story, and OpenTools.ai, the restructuring will take effect from September 1, 2025. The move reflects Accenture’s ambition to position itself as the reinvention partner of choice for clients worldwide. The new unit will be led by Manish Sharma, who will serve as Chief Services Officer, overseeing integrated AI-driven solutions.
Notable updates
Workforce identity: 800,000 employees globally rebranded as “reinventors” to highlight adaptability and innovation
New structure: Launch of Reinvention Services, merging strategy, consulting, technology, operations, and creative under one AI-powered umbrella
Leadership: Manish Sharma appointed Chief Services Officer to lead the transformation
Business impact: Accenture booked $1.5 billion in generative AI deals in one quarter, underscoring demand
Market context: Despite restructuring, Accenture’s stock has dipped nearly 20% in 2025, reflecting investor caution
Major takeaway
Accenture’s reinvention strategy signals a bold pivot toward AI-driven growth. By unifying services and rebranding its workforce, the company aims to deliver faster, integrated solutions while positioning itself as a global leader in generative AI transformation.
Sources: Accenture Newsroom, The Finance Story, OpenTools.ai