Aditi & Siddharth Bring All the Glam in L’Oreal Paris’ Latest Digital Campaign

L'Oréal Paris has come out with a new digital campaign featuring real-life Bollywood couple Aditi Rao Hydari and Siddharth. The campaign is aimed at solving common hair problems, more specifically oily scalp, by promoting the L'Oréal Paris Hyaluron Pure Shampoo. In a lighthearted Instagram reel, Siddharth playfully speaks of his scalp troubles, asking Aditi to suggest the shampoo and pointing out its advantages of Salicylic Acid and Hyaluronic Acid.

The campaign has been well-received, highlighting the natural chemistry of the couple while highlighting the scientifically advanced formula of the product. L'Oréal Paris India General Manager Dario Zizzi complimented the infectious energy of the duo and the success of the campaign in communicating haircare issues through compelling storytelling.

This is the second campaign to feature the couple, making L'Oréal Paris the leader in creative beauty solutions.

Source: Exchange4Media, BW Marketing World