Aditya Birla Capital Unveils ‘SimpliFi’: AI-Powered Personal Finance Assistant on ABCD Platform

Image Source: Business Standard

Aditya Birla Capital launched ‘SimpliFi’, an AI-powered personal finance assistant on its D2C platform ABCD. Introduced at the Global Fintech Fest, SimpliFi offers personalized insights across credit, health, and spending, aiming to simplify financial planning and enhance customer experience through intelligent, scalable digital solutions.

Aditya Birla Capital Launches SimpliFi: A Smart Leap in Personal Finance Management

Aditya Birla Capital Ltd (ABCL) has taken a major step in digital transformation with the launch of ‘SimpliFi’, an AI-powered personal finance assistant integrated into its omnichannel D2C platform, ABCD. Announced at the Global Fintech Fest 2025, this innovation reflects ABCL’s commitment to simplifying finance and delivering hyper-personalized customer experiences.

Key Highlights from the Launch:

SimpliFi’s Core Capabilities:

Offers seven AI-powered features under the “MyTrack” section

Provides real-time insights into credit, health, and spending habits

Includes tools like Market Pulse, Smart Signals, and Goal Compass for portfolio guidance and financial planning

Insurance Intelligence:

The Know Your Policy feature decodes health insurance policies instantly

Helps users compare coverage options and make informed decisions

360-Degree Protection Suite:

Includes Health-Track and Health-Saver Card benefits

Offers discounts on dental, eye check-ups, pharmacy purchases, and nutrition assistance

Supports legacy planning through digital wills and comprehensive personal insurance

Gamified Financial Learning:

ConseQuest, a life-simulation game, transforms financial education into an engaging experience

Enterprise-Wide AI Strategy:

ABCL has deployed 22 live Gen AI use-cases across sales, service, audit, and marketing

Gen AI voice bots enhance tele-sales and customer retention journeys

AI-first strategy aims to boost productivity, reduce costs, and scale efficiently

Leadership Insight: Pankaj Gadgil, Head of Digital Platforms and Payments Strategy at ABCL, stated, “We are proud to be among the first movers deploying Gen AI at scale. Our vision is to build a future-ready enterprise that puts intelligence and customer centricity at the heart of everything we do.”

With SimpliFi, Aditya Birla Capital is redefining how individuals interact with their finances—making it smarter, simpler, and more secure.

Sources: The Hindu BusinessLine

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