Image Source : TimelineDaily
The 2013 Bollywood romantic drama Raanjhanaa is set to rerelease in Tamil Nadu on August 1 under its dubbed title Ambikapathy, but with a controversial twist—an AIgenerated happy ending that replaces the original tragic climax. The move has ignited backlash from the film’s director, Aanand L Rai, who claims he was not informed or consulted.
Key Developments Around The Rerelease
-
The new version sees protagonist Kundan survive, diverging from the original ending where he dies in a public rally, a moment central to the film’s emotional impact.
-
Eros International, the film’s producer, defends the change as a creative reinterpretation for regional audiences and asserts sole copyright ownership.
-
Rai, along with lead actors Dhanush and Sonam Kapoor, reportedly signed contracts waiving moral rights to future adaptations, though none were notified of the AI modification.
Director’s Response And Industry Implications
-
Rai has called the move a reckless and dystopian experiment, stating it violates the integrity of the story and the trust of fans.
-
He plans to formally dissociate from the AIedited version and warns of broader ethical concerns around AI’s role in altering completed artistic works.
-
The rerelease is seen as a test case for AIdriven remastering, raising questions about creative control, legacy preservation, and actor consent.
Cultural Impact
Raanjhanaa’s rerelease may open a new chapter in film distribution, but it also underscores the growing tension between technological innovation and artistic authorship.
Sources: Hindustan Times, India Today, News18, The Independent, Screen, Press Trust of India.
Advertisement
Advertisement