Bharti Airtel has launched two new features to advance its AI-driven tool for spam detection, tackling the increasing issue of spam messages and calls. These feature updates are designed to offer increased protection to customers along with supporting India's linguistic diversity.
Key Highlights:
✅ Global Spam Warnings: Airtel's feature now filters and alerts spam calls and SMSes that come from foreign networks, addressing a 12% increase in foreign spam calls over the last half-year.
✅ Multilingual Support for Regions: Spam warnings are now presented in 10 Indian languages such as Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi, and Urdu to promote inclusive user experience.
✅ Auto-Activation: All Airtel customers can enjoy these features for free and will be auto-activated without any service requests.
✅ Customer-Focused Approach: Airtel highlighted its focus on studying customer feedback and optimizing solutions to remain ahead of evolving threats. ✅ Impact: Since the launch of the tool in September 2024, Airtel has identified 27.5 billion spam calls, leading to a 16% decline in spam calls.
With such revolutionary enhancements, Airtel is again establishing a standard of digital security that builds confidence and assurance among users.
Source: Indian Express, Mashable, Deccan Chronicle