Amazon’s Double Feature: How Prime Video and MX Player Target Every Indian Viewer

If you’ve ever wondered why Amazon has both Prime Video and MX Player in India, it’s all about reaching different kinds of viewers. At a recent industry event, Amazon’s team explained that this “twin-track” approach helps them connect with everyone from big-screen binge-watchers to people catching quick videos on their phones.

 

Here’s how it works:

 

Prime Video is Amazon’s paid, subscription-based service. It’s aimed at people who are willing to pay for high-quality, original shows and movies. You’ll find a lot of big-budget series and films here, often in multiple Indian languages. Prime Video is especially popular with families and folks who watch on their TVs at home.

 

MX Player, on the other hand, is free and supported by ads. It’s built for mobile users—think students, young professionals, or anyone who doesn’t want to pay for streaming. MX Player has a huge reach, with over 250 million users, and offers everything from dubbed international series to short, snackable videos perfect for quick breaks.

 

The content is tailored for each platform. Prime Video focuses on cinematic storytelling and original productions, while MX Player is experimenting with ultra-short, vertical videos and new formats like “Fatafat” for people who want quick entertainment on the go.

 

Both platforms are also working with new creators, giving fresh talent a chance to shine. More than half of Prime Video’s upcoming projects involve first-time filmmakers, and MX Player is doing the same with up-and-coming storytellers.

 

Amazon sees India as a place where both ad-supported and subscription streaming can grow together. By running two platforms, they’re hoping to cover the full range of what Indian viewers want.

 

Source: Yahoo News, Advanced Television, BestMediaInfo, Adgully