Apeejay Surrendra Hotels Ltd has signed an agreement for a 100-room premium hotel project in Siliguri, strengthening its hospitality footprint in eastern India. Additionally, Apeejay Surrendra Park Hotels has entered into a hotel management and licensing agreement with Luxmi Tea Company, expanding its portfolio through strategic partnerships in the region.
Apeejay Surrendra Hotels Ltd announced a major expansion with the signing of an agreement to develop a 100-room premium hotel in Siliguri, a fast-growing urban hub in West Bengal. The project underscores the group’s commitment to enhancing hospitality offerings in emerging markets and catering to rising demand for premium accommodations.
In a parallel development, Apeejay Surrendra Park Hotels Ltd has entered into a hotel management and licensing agreement with Luxmi Tea Company, further diversifying its portfolio. This collaboration is expected to leverage Luxmi Tea’s heritage brand value while strengthening Apeejay’s presence in boutique and lifestyle hospitality segments.
Key Highlights
-
Premium Expansion: 100-room hotel project planned in Siliguri.
-
Strategic Partnership: Hotel management and licensing agreement with Luxmi Tea Co.
-
Regional Growth: Strengthens hospitality footprint in eastern India.
-
Brand Synergy: Combines Apeejay’s hospitality expertise with Luxmi Tea’s heritage.
-
Future Outlook: Enhances portfolio diversification and long-term growth prospects.
These agreements highlight Apeejay Surrendra’s proactive approach to scaling operations and building partnerships that align with India’s evolving hospitality landscape.
Sources: Economic Times, Business Standard, Mint