Bacardi India Embraces Digital-First Strategy To Engage Next-Gen Consumers

Bacardi India is embracing a 100 percent digital-first strategy, marking a significant transformation in how the brand interacts with consumers. According to Goodies Narayanan, the company’s focus is on creating immersive experiences that go beyond traditional advertising, blending technology with creativity to deliver impactful engagement.  

The move reflects changing consumer behavior, where digital platforms dominate communication, entertainment, and shopping. Bacardi India plans to use interactive campaigns, virtual events, and storytelling to build stronger emotional connections with its audience. By prioritizing digital innovation, the brand aims to stay ahead in India’s evolving beverage industry, where younger consumers increasingly value experiences over products.  

Industry experts note that this strategy aligns with global trends, where brands are leveraging digital ecosystems to create personalized and memorable customer journeys. Bacardi India’s approach highlights the importance of adapting to consumer expectations in a rapidly digitizing market.  

Key Highlights  

• Bacardi India adopts 100 percent digital-first strategy  
• Focus on immersive and interactive brand experiences  
• Led by Goodies Narayanan to drive innovation  
• Digital campaigns and virtual events to engage consumers  
• Aligns with global trends in experiential marketing  

Sources: Economic Times, Mint, Business Standard