Back to School Just Got a Whole Lot Brighter: Airtel Money's Pay and Win Bonanza!

Airtel Money has rolled out a "Pay and Win" campaign, rewarding parents and guardians who utilize the service for paying school fees with huge amounts of money. The campaign was launched on January 27, 2025, and in less than one week, over 400 winners have received UGX 100,000 each. Through digital payment of school fees, Airtel wants to make school-going easier and reduce financial hardships during the back-to-school period. The campaign is weekly in nature, thus giving continuous opportunities to win. This project not only sustains families economically but also encourages the use of electronic payment methods, which boosts convenience and efficiency.

 

Source: CEO East Africa Magazine, ChimpReports.