Image Source: Car Ouest India
Bajaj Auto Limited, one of India’s leading two-wheeler manufacturers, has announced the extension of Goods and Services Tax (GST) benefits on motorcycles under 350cc engine capacity, providing substantial savings to buyers and reinforcing its commitment to making premium motorcycle ownership more affordable. Alongside the GST extension, Bajaj Auto is introducing additional financing benefits to further ease purchasing decisions for customers across the country.
Key Highlights from the Announcement:
Bajaj Auto will extend GST concessions on all motorcycles with engine displacement under 350cc, effectively reducing the cost of popular models and making them more competitive in the fast-growing motorcycle segment.
Notably, buyers of the Pulsar NS125 ABS will benefit from savings of Rs 12,206, while customers opting for the Pulsar N160 USD will receive benefits amounting to Rs 15,759, reflecting the impact of the GST rate reduction.
The company announced additional financing benefits, including attractive loan interest rates, extended repayment tenures, and low down payment options in collaboration with partner banks and non-banking financial companies (NBFCs).
These combined cost-saving and financing incentives aim to broaden Bajaj Auto’s customer base while accelerating sales momentum amidst a recovering automotive market.
Bajaj’s leadership emphasized the strategic importance of the GST reform, which aligns with Prime Minister Modi’s economic policies aimed at boosting consumption and supporting the middle class and young riders.
The additional financing schemes are tailored to attract first-time buyers and wallet-conscious consumers, enhancing affordability without compromising on performance or style.
Bajaj Auto continues to innovate with new model launches, safety features like ABS, and electrification initiatives to cater to evolving consumer preferences and regulatory mandates.
The company reiterated its commitment to delivering value for customers and strengthening its leadership in the domestic two-wheeler market.
Market and Consumer Impact:
The extension of GST benefits and additional financing offers strengthen Bajaj Auto’s competitive edge, especially in the sub-350cc segment highly favored by urban and semi-urban buyers.
These initiatives are expected to revitalize demand, improve cash flows for dealers, and provide consumers with enhanced buying power amid inflationary pressures and economic uncertainties.
Industry observers view Bajaj’s proactive steps as a model for other manufacturers to closely align with government reforms and consumer financial needs.
In summary, Bajaj Auto’s extension of GST benefits on motorcycles under 350cc combined with new financing options offers an attractive and affordable proposition for buyers, supporting market growth and consolidating Bajaj’s market position in a dynamic environment.
Sources: Bajaj Auto Ltd Official Release, Ministry of Finance GST Notifications, Economic Times Auto Section, Business Standard (September 2025)
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