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Updated: May 10, 2025 09:05
BenQ, the iconic Taiwanese display solutions behemoth, has announced a bold plan to double its business in India with a target turnover of Rs 2,000 crore by 2028. This is a bold step that reflects BenQ's dedication to increasing its presence in one of its high-growth markets, with a keen eye on home projectors, education technology, and even healthcare solutions.
Key Highlights
BenQ is looking to reach Rs 2,000 crore in revenue from India by 2028, a quantum jump from recent achievements, boosted by the skyrocketing demand for home entertainment and smart display solutions.
BenQ is placing large bets on the home projector business, expecting to grow at an annual rate of 25 percent and aiming for 50 percent market share of the Indian market by the year-end. It already enjoys a commanding position today with over 40 percent share in the category of 4K home projectors.
BenQ is also increasing its presence in the education market, riding the wave of smart classrooms and digital learning aids. The interactive flat panels and projectors from the company are already widely used in Indian schools and institutions.
The healthcare market is becoming a new front for BenQ in India, and the company has plans to bring in high-end medical electronics like portable ultrasound equipment and operating theatre solutions.
For its growth, BenQ is promoting local production and is also thinking of setting up its own facility in India, in sync with the government's Make in India initiative.
Management at the company stresses that India is a value-sensitive, not price-sensitive, market. BenQ's focus is on providing high-value, technology-driven offerings, like AI projectors with real-time HDR calibration, to address the changing requirements of Indian consumers.
BenQ’s business in India is balanced between B2C and B2B segments, with a strong presence in both retail and corporate channels. The company expects the B2B segment, especially in education and healthcare, to drive significant growth in the coming years.
With India being BenQ's already third-largest market following China and the US, this expansion strategy reflects the company's long-term vision in innovation, local investment, and dominance of the fast-growing Indian display technology market.
Sources: NewsDrum, Devdiscourse, 91mobiles, Economic Times Retail, Computer News
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