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Luxury Gets Personal: Inside the Secret World of India’s Experience-Obsessed Leaders

Updated: May 10, 2025 11:03

Image Source: Hindustan Times
Indian executives are rewriting the rules of luxury, shifting their focus from possessions to exclusive, experience-driven indulgences. This new wave is transforming business and leisure travel, high-end hospitality, and even how success is defined among the country’s elite.
 
Key Highlights:
 
Well-being, Productivity, and Comfort: Executives now view premium experiences-like business-class travel, bespoke retreats, and curated itineraries-as strategic investments in personal well-being and professional performance. Privacy, seamless connectivity, and wellness amenities are prioritized to maximize productivity and minimize stress during trips, even as airfares rise and demand for premium-class bookings jumps by 20% in India this year.
  • Rise of ‘Bleisure’ and Customization: The blending of business and leisure (“bleisure”) is on the rise. Nearly 79% of Indian business travelers now extend work trips for personal relaxation, opting for luxury hotels, wellness retreats, and cultural experiences in both domestic and international hotspots.
  • Experiential Over Material: The affluent class is gravitating toward experiences that offer personal fulfillment and lasting memories, such as private villa stays, Michelin-star dining, and exclusive art or fashion tours. This “silent luxury” is about subtlety, wellness, and meaning-not just opulence.
  • Social Influence and Global Exposure: Social media, global travel, and rising disposable incomes have fueled a desire for unique, shareable moments. Executives seek curated, story-worthy experiences and are willing to spend more for authenticity and exclusivity.
  • Purpose-Driven and Sustainable: Corporate travel policies now emphasize sustainability, with executives favoring carbon-neutral flights and eco-conscious stays. Every premium trip is expected to deliver a clear return on investment and align with ESG goals.
  • The Future: With AI and automation set to further personalize journeys, and luxury brands innovating with bespoke offerings, the appetite for exclusive experiences among Indian executives is only set to grow.
Sources: Economic Times, India Today, Moneycontrol, Times of India, WCRCLeaders

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