Image Source: NewsBytes
Aamir Khan’s much-awaited film Sitaare Zameen Par has hit theatres with a pricing strategy designed to welcome audiences from all walks of life. The cheapest ticket for the film is available for just ₹30, making it accessible even in many multiplexes, not just single-screen cinemas. Popular venues like Gaiety Galaxy, Maratha Mandir, and others in Mumbai are offering tickets at ₹130, ensuring affordability for families and students.
On the other end, the most expensive ticket for Sitaare Zameen Par is priced at ₹1,820 at Maison INOX, Jio World Plaza, Mumbai. This premium ticket includes a food and beverage coupon, catering to moviegoers seeking a luxury cinema experience.
Aamir Khan and the film’s producers have intentionally avoided blockbuster pricing, opting instead for popular weekend rates to keep the film accessible. They’ve also set guidelines for cinemas, such as starting shows no earlier than 9 am and dedicating entire screens in single-screen theatres to the film for its opening run. This approach aims to draw in a diverse audience and maximize the big-screen experience, especially since Sitaare Zameen Par will not be released on any OTT platform.
With ticket prices ranging from ₹30 to ₹1,820, Sitaare Zameen Par is set to attract both budget-conscious viewers and those looking for a premium outing.
Sources: Free Press Journal, NDTV, Indian Express
Advertisement
Advertisement