Birla Opus Gains Momentum: Grasim Paints Business Posts Double-Digit Growth in Q3

Grasim Industries, the flagship of the Aditya Birla Group, has reaffirmed its aggressive push into the paints sector with its brand Birla Opus, which recorded double-digit quarter-on-quarter growth in Q3 FY25. The company’s earnings call highlighted the segment’s robust performance, even as overall net profit declined due to pressures in the cement business and upfront investments in new ventures.

CEO Rakshit Hargave emphasized that Birla Opus is scaling rapidly, supported by strong consumer demand and strategic distribution expansion. The company is investing heavily in brand-building and infrastructure to position itself as a formidable player in India’s competitive paints market.

While Grasim’s consolidated net profit fell 40% YoY to ₹899 crore, the paints business stood out as a bright spot, reinforcing the group’s long-term diversification strategy.

Key Highlights:

- Paints Brand: Birla Opus

- Growth: Continued double-digit Q/Q growth in Q3 FY25

- Profit Impact: Overall net profit down 40% YoY due to cement and investment costs

- Strategic Focus: High investment in consumer branding and distribution

- Leadership Insight: CEO Rakshit Hargave optimistic about sustained momentum

- Group Strategy: Diversification beyond core industrial segments

Sources: Grasim Q3 FY25 Earnings Call Transcript, Aditya Birla Group Press Release, Business Standard