In a landmark move that reshapes the global beverage landscape, Keurig Dr Pepper (KDP) has announced its acquisition of Dutch coffee powerhouse JDE Peet’s for over $18 billion. The all-cash transaction marks one of the largest deals in the coffee industry and sets the stage for a strategic transformation that will split the combined entity into two publicly traded companies—one focused on refreshment beverages and the other on coffee.
The Deal Breakdown
KDP will pay €31.85 per share for JDE Peet’s, representing a 33% premium over the Dutch company’s 90-day volume-weighted average stock price. This translates to an equity valuation of approximately €15.7 billion (about $18 billion), not including a previously declared dividend of €0.36 per share that JDE Peet’s will pay prior to closing.
The acquisition brings together KDP’s dominant single-serve coffee platform, Keurig®, with JDE Peet’s extensive portfolio of global coffee brands including L’Or, Tassimo, and Douwe Egberts. The combined company will serve over 100 countries and span all coffee segments, channels, and price points.
Strategic Separation: Two Titans Emerge
Following the acquisition, KDP plans to split into two independent, U.S.-listed companies:
Beverage Co.: A scaled North American refreshment beverage player, continuing KDP’s legacy in soft drinks and energy beverages.
Global Coffee Co.: The world’s leading pure-play coffee company, leveraging JDE Peet’s nearly 300-year heritage and global reach.
Tim Cofer, currently Chief Operating Officer at KDP, will lead Beverage Co., while Sudhanshu Priyadarshi, CFO of JDE Peet’s, will take the helm at Global Coffee Co..
This separation is designed to unlock shareholder value by allowing each company to pursue focused strategies, tailored capital allocation, and optimized operating models suited to their respective markets.
Market Context and Momentum
JDE Peet’s has been riding a wave of strong coffee sales despite rising commodity prices. The company recently raised its annual forecasts after reporting €709 million in half-year adjusted operating earnings, beating market expectations3. Meanwhile, KDP has been diversifying its portfolio beyond traditional soft drinks, acquiring a majority stake in energy drink maker Ghost Lifestyle last year for $990 million.
The acquisition comes at a time when coffee consumption is booming globally, driven by premiumization, convenience, and health-conscious trends. KDP’s move positions it to capitalize on these dynamics while mitigating tariff-related pressures on its U.S. coffee segment.
Global Implications
This deal is more than a corporate reshuffle—it’s a strategic play to dominate the global coffee market. By combining KDP’s innovation-driven approach with JDE Peet’s legacy and brand strength, the new Global Coffee Co. aims to become the undisputed leader in coffee, from pods to beans to ready-to-drink formats.
The transaction also signals a shift in how beverage conglomerates are structuring themselves. Rather than maintaining sprawling portfolios, companies are increasingly opting for category-focused entities that can respond more nimbly to consumer trends and competitive pressures.
Industry Reactions
While both companies have yet to issue detailed public statements beyond the press release, analysts are already weighing in. Many see the deal as a bold but calculated move by KDP to consolidate its coffee dominance and streamline its operations. Investors are watching closely, with KDP’s stock showing slight movement in after-hours trading following the announcement.
What’s Next?
The acquisition is expected to close in the coming months, pending regulatory approvals and shareholder consent. The subsequent spin-off of Global Coffee Co. will be executed via a tax-free transaction, allowing existing shareholders to benefit from both entities’ growth trajectories.
As the beverage industry continues to evolve, this deal could serve as a blueprint for future consolidation and specialization. For now, it’s clear that KDP is betting big on coffee—and it’s brewing something bold.
Sources: Benzinga, PR Newswire,Yahoo Finance, CNBC
