Brigade Group has announced a strategic partnership with Primus Senior Living to launch three senior living communities, with projects expected to generate a Gross Development Value (GDV) of about ₹7.5 billion. The collaboration underscores Brigade’s focus on specialized housing solutions and India’s growing demand for senior-friendly residential infrastructure.
Brigade Group, one of India’s leading real estate developers, has entered into a strategic partnership with Primus Senior Living to launch three senior living communities across key locations. The projects, collectively expected to deliver a GDV of approximately ₹7.5 billion, highlight the company’s commitment to diversifying its portfolio and addressing the evolving needs of India’s ageing population.
The collaboration combines Brigade’s expertise in large-scale real estate development with Primus’s specialization in senior living solutions, offering integrated communities designed for comfort, healthcare, and lifestyle enrichment.
Key Highlights
-
Strategic Partnership: Brigade Group collaborates with Primus Senior Living.
-
Project Scale: Three senior living communities planned with GDV of ₹7.5 billion.
-
Target Segment: Focus on senior-friendly housing with healthcare and lifestyle amenities.
-
Market Opportunity: Rising demand for specialized residential solutions in India’s urban centers.
-
Future Outlook: Strengthens Brigade’s portfolio diversification and long-term growth strategy.
This initiative positions Brigade Group as a forward-looking developer catering to niche housing segments, while reinforcing its reputation for innovation in India’s real estate sector.
Sources: Business Standard, Economic Times, Mint