Brigade Hotel Ventures Ltd (BHV), a hospitality-focused subsidiary of Brigade Enterprises Ltd, has announced a major expansion of its hotel portfolio, adding 940 new keys across five global brands. In a strategic move to deepen its presence in India’s premium hospitality market, BHV has also signed a landmark agreement with Marriott International to develop six new hotels across key urban and leisure destinations.
This dual announcement marks a significant milestone in BHV’s growth trajectory, reinforcing its position as one of South India’s largest private hotel asset owners.
Key Highlights
Brigade Hotel Ventures to add 940 rooms across five brands including Marriott, Accor, IHG, and Hyatt.
Signed a deal with Marriott International to develop six hotels under brands such as Fairfield, Courtyard, and Sheraton.
Expansion to be funded through IPO proceeds and internal accruals, targeting completion by FY29.
Strategic Expansion Blueprint
Geographic Diversification The new hotels will be located in Chennai, Bengaluru, Hyderabad, Hosur, and Vaikom (Kerala), tapping into high-demand zones near airports, IT parks, and leisure corridors.
Brand Mix and Positioning The 940 keys will span midscale to luxury segments, including:
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Grand Hyatt Resort on Chennai ECR
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InterContinental Hyderabad at Brigade Neopolis
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Luxury wellness resort in Vaikom Island
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Two Fairfield by Marriott hotels in Bengaluru and Hosur
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Courtyard by Marriott in GIFT City
Marriott Partnership The six-hotel deal with Marriott strengthens BHV’s long-standing relationship with the global hospitality giant. Marriott will manage operations, while BHV retains ownership and development control.
Financial and Operational Impact
The expansion will nearly double BHV’s current inventory of 1,604 keys to over 2,500 by FY29.
The company recently raised ₹760 crore through its IPO, earmarking a significant portion for hotel development and land acquisition.
BHV posted a consolidated net profit of ₹7.16 crore in Q1 FY26, recovering from a loss in the previous year, driven by improved occupancy and average daily rates.
Industry Context
India’s hospitality sector is witnessing a strong post-pandemic rebound, with rising domestic travel, business tourism, and international arrivals. The demand-supply mismatch in branded hotel rooms, especially in Tier 1 and Tier 2 cities, presents a lucrative opportunity for asset owners like BHV.
The company’s strategy to partner with global operators while retaining ownership allows it to leverage international standards and brand equity without diluting control.
ESG and Technology Focus
BHV is integrating solar and wind energy systems across new developments to reduce carbon footprint.
Smart room technologies, mobile check-in, and cloud-based property management systems will be standard across all new hotels.
The company is also investing in water recycling, energy-efficient HVAC systems, and sustainable construction materials.
Leadership Commentary
Nirupa Shankar, Managing Director of BHV, emphasized the company’s commitment to scaling responsibly while enhancing guest experience. She highlighted disciplined pricing, strategic location selection, and operational efficiency as key pillars of the expansion plan.
Outlook
Brigade Hotel Ventures’ aggressive expansion and strategic tie-up with Marriott signal a bold push into India’s evolving hospitality landscape. With a clear roadmap, strong financial backing, and operational expertise, the company is well-positioned to capture market share and deliver long-term value to stakeholders.
The addition of 940 keys and six Marriott-managed properties will not only elevate BHV’s brand portfolio but also reinforce its status as a dominant force in South India’s hotel ownership ecosystem.
Source: Economic Times Realty, August 13, 2025
