Chaarpai: How a College Project Sketching Success from Classroom Became a Design Sensation Winning Customer Hearts

Image Source: Inshorts

What began as a small college project has turned into a design brand that's winning hearts across India. Chaarpai, founded by Aditi Lunkad, is the perfect example of how passion, heritage, and meticulous design can give birth to products that touch hearts across ages. Chaarpai is now known for its innovative stationery, home decor, and lifestyle products—each designed to make life a bit brighter.

Founding Inspiration and Journey

College Roots: Chaarpai started as the college project of Aditi Lunkad, a product of Indian culture and love for design.
Passion to Brand: Years passed, and the project grew into a full-fledged brand, driven by a passion for well-designed and happy products.
Brick & Mortar Milestone: The brand launched its first brick-and-mortar shop in 2020, marking its transition from thought to community favorite.

Product Highlights

Best-Selling Items: Chaarpai’s most popular products include the Personalised Kids Gratitude Journal (ages 5–11), milestone cards, and daily planners.
Thoughtful Design: Products are crafted to spark joy, gratitude, and organization, making them ideal for gifting and personal use.
Quality and Aesthetics: Customers praise the high-quality paper, attractive hardcovers, and clever sections for planning, birthdays, and monthly goals.

Customer Love and Reviews

Positive Feedback: The reviews highlight the sweetness, usability, and fashionability of the product, making them perfect gifts and for daily use.
Community Impact: Customers appreciate the brand's focus on detail and its ability to make life happy on a daily basis.
Diverse Appeal: From kids to working professionals and new parents, Chaarpai products are loved by all.

Brand Vision

Mission: Create products that everybody loves and make the world a happier place.
Creative Process: The firm values every aspect of design, from product photography to innovative packaging and effective advertisements.

Relevant Sources: Inshorts, Chaarpai Official Website, Instagram